in an innovative way, I must say

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Data management for personalization
If you often visit our blog, you will have understood that we are fervent fans of personalization . You know, this fundamental marketing that makes the relationship with your customer unique. Omnichannel fits perfectly into this approach! Indeed, the advantage of being present on several channels (especially digital) allows you to collect data that you would not have had offline. Consumption history, a more detailed profile of your customer, their level of engagement, are levers that you will be able to use to personalize your customer experience.

Depending on the data you collect on your different media, you can go even guatemala business email list further by segmenting your base according to your customers' preferences. The goal is to be able to send the right message to the right audience and offer an ever more personalized experience to your customers.

However, data management when you are in an omnichannel approach is not always easy, I grant you. Between the data collected in a physical store and that captured on digital channels, we can quickly get lost in the profiles already identified on the different points of contact.

Let's get a little more concrete with a customer case. For this first example, I want to tell you about “ Projet x Paris ” which was able to meet the challenge of omnichannel data management

The streetwear brand decided to centralize all its data acquisition sources directly in its database. Via an API