Holistic Marketing: Coordinated Operation of All Business Processes

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Its work is often compared to the work of a complex mechanism or the human body: everything must be harmonious and interconnected. Holistic marketing is what we are talking about. The better the system is set up, the higher the efficiency indicators.

And to achieve efficiency and reciprocity of all processes in your company, it is worth turning to Fractus for a strategy.

Holistic Marketing

Holistic Marketing: Specifics of the Concept
Holistic marketing, complex or holistic marketing is a argentina email list strategy that provides for a holistic approach: it presents the business and its marketing channels as a single system. It ensures the interaction of all systems, processes, and points of contact with clients. It is based on the principle of holism (from the Greek holos - whole, all), expressed by Aristotle: "The whole is more than the sum of its parts."

Synergy (the effect of interaction of several components, which brings much greater results than the work of each one separately) of the business and each department allows to improve the quality of the product, the position on the market, to create a strong image. This is the work of all together. Pursues the same goal: to achieve the maximum quality of service to its consumers.

Implementing such a strategy works well in any business: both in a large international company and in a small local enterprise. This approach will allow you to stay afloat even in an oversaturated market.

Four components of strategy

Relationship Marketing. Based on building strong, long-term relationships (as well as maintaining and developing them) with all parties to the marketing process: employees, clients, partners, even competitors and regulatory authorities. The emphasis is not on promoting and selling goods and services, but on the client - satisfying their needs, retaining them, turning them into followers.
Integrated Marketing. All efforts are directed in one direction. The marketing message is clear and concise, thanks to which everyone works together, understands what they are doing and where they are going. Also, synchronization and a unified style of all communication channels.
Internal Marketing (internal marketing). Work on improving the quality of the environment for employees. Not only the fulfillment of assigned tasks, but also a comfortable stay in the company.
Societal Marketing ( socially responsible marketing ). The point is to be useful to society: approach production more environmentally friendly or spend part of the income on charity.
Holistic Marketing: Specifics of the Concept

What does the holistic concept lead to?
What is the value of this kind of strategy? It leads to results such as:

Improving business efficiency. Taking care of every aspect of the company makes their work more transparent, simplifies processes, saves resources, allows to reduce shortcomings, see threats and opportunities.
Brand integrity. People buy not only a product, but also a brand. And if it is integral in their eyes, not fragmented, its value and trust in it are higher.
Consistency. It is necessary to stay in the market and function effectively.
Where to look for the answer? At Fractus
The principles of holistic marketing for your business seem appealing, but you don’t know where to start? Contact Fractus. We will create the holistic marketing strategy that will benefit your business. And it will work like clockwork.

Call us, it's time to get better!

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