Here’s what makes this newsletter signup form work:

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The banner is prominently displayed on the website, making it easy for visitors to find and access the form.
The 15% off offer incentivizes visitors to sign up for the newsletter and make a purchase.
13. Warby Parker

Warby Parker features an embedded form at the end of their homepage, which allows visitors to sign up for their newsletter.


The form is located at the end of the homepage, giving visitors ample time to browse before being prompted to sign up.
Warby Parker has built a strong reputation for quality eyewear and affordable pricing, which can make visitors more likely to sign up for their newsletter without the need for an incentive.
While no direct incentive is offered, the lebanon customer email listlebanon customer email list form mentions that subscribers will be the first to hear about new collections, collaborations, and more, which can be a valuable proposition for brand fans.
How to create an email list signup form in just a few minutes?
Here’s a step-by-step guide to creating an email signup form using OptiMonk’s form builder tool:

Step 1: Decide what kind of form you want to create
Before you start creating your email signup form, you’ll want to decide what type of form you want to create.

There are many types of forms, including popups, side messages, sticky bars, and embedded forms. Each type of form has its advantages and disadvantages, so it’s important to choose the right one for your business and your goals.