Dynamic free shipping bar helps to prevent abandoned carts

[Shakil1984]

The importance of shipping takes us to our next tip…

4. Offer free shipping
Whether or not a store offers free shipping makes a huge difference to how willing customers are to make a purchase. That’s why many online stores use a free shipping threshold (like free shipping on orders over $50, for example) to motivate customers to make a purchase and raise their average order value.

If you use a strategy like this, you can also use a dynamic free shipping bar to promote your offer. Here’s an example from BLK & Bold to show you what the concept looks like.

At the top of their website, you’ll see new zealand consumer email list a sticky bar that promotes free shipping on orders over $35. This will constantly remind customers that they can qualify for free shipping if their order value exceeds the threshold.

Then, as a customer adds items to their cart, the text on the Dynamic Free Shipping Bar automatically updates to show how much more money they need to spend for free shipping:

Dynamic free shipping bar helps to prevent abandoned carts
And once they reach the amount necessary, the sticky bar changes again:

Dynamic free shipping bar helps to prevent abandoned carts
Letting your visitors know about your free shipping threshold can help save cart abandoners and boost cart value at the same time.