That you as a brand can also become smarter from the game, Google proved when it introduced the Image Labeler . At first glance a game, but in fact a smart way to collect accurate data from users. By rating images, you help Google's algorithm to recognize images for its search engines.
Google labeler and Forest app
Photo: Image Labeler Google (left, center) & the Forest app (right).
Game elements for more engagement & data quality
Although there are many more examples of similar apps and websites, it is also interesting to see how you can add gamification to your app or marketing without it being the essence of your expression. The trick is to integrate game elements into applications and processes in order to promote user involvement, data quality, punctuality and learning .
Duolingo
An example of this is Duolingo , where users learn a foreign language through language games. Earning skills, badges and awards contributes to the incentives of reward.
Snapchat
Snapchat makes it even easier: 2 users create a Snapstreak if they have sent Snaps to each other for 3 or more days in a row. This earns them a certain status, with the counter increasing every day. Although very simple, this reward encourages (especially young) users to use the app more actively.
Waze
Finally, the Waze app makes clever use of the concept of leaderboards . The entire app is built around the idea that drivers share the data of their journeys (from car accidents to traffic jams) in exchange for points. Wanting to be at the top of the leaderboard is a strong incentive for many users to participate in the app.
Progress bars
In addition, many sites and apps use japan telegram data completeness meters as an application of gamification. Progress bars inform users about the progress of things like profile information, tasks or questionnaires. For example, have you ever noticed how LinkedIn encourages you to complete your profile by continuously displaying a meter? This has a similar effect on the user as completing missions or levels in video games. Once the meter is full and you have completed all tasks, you will also receive an All-Star profile rating . Who wouldn't want that?
In addition to all the gamification applications for consumer marketing, we would also like to briefly point out the possibilities of gamification for the business market . For example, there are various CRM systems that respond to the gamification trend and thus manage to bind business users to them through various game techniques. And why not? Gamification can be a good tool to optimize and improve the CRM or sales within your company.