As an online you need to have a strong USP. Previously, we’ve already hinted at this when asking a question - why you and not anyone else? The problem with this is that it’s not a question that someone handling the website should answer.
It’s a question of a broader strategy and your overall industry approach. It’s an executive decision that will change the course of your enterprise and greatly impact your marketing strategy.
Just think about being a brand in the clothing industry. Whether advertising database you’re a luxury brand or a budget brand, it affects more than just your pricing - it affects your branding and even the layout of your site. We’ll return to this in a minute.
Now, if you're in another industry, like supply chain, what would be the big questions in this field?
The answer is simple.
How green are your practices?
If you are employing electric vehicles in your fleet and using great battery intelligence software, you have an amazing opportunity to play heavily on this card. Don’t just display it on your homepage; design an entire page to captivate the fact that you’re eco-friendly. Use these keywords in your CTAs, shape your CTA buttons like these organic symbols, and even go as far as to choose colors like green (seeing as how they’re often associated with clean and renewable) for the design of your site.
Another great USP can be your speed or delivery. Same-day delivery sounds pretty common, but we assure you that it’s a service that most supply chain businesses won’t deliver.
Finally, you can put a heavy emphasis on the vehicles you’re using. Are you using drones and self-driving vehicles?