Establishing dedicated landing pages, or “pillar pages,” centered around high-intent, commercial topics is a powerful content distribution tactic. Examples could include pages like:
a. “How to Start an ECommerce Business”
b. “Content Marketing Strategy for Small Business”
c. “Digital Marketing Agencies Near Me”
These topic-focused pages appear in search results, aggregate all related content in one central hub, and provide more opportunities for backlinks. Regularly published updates keep pillar pages fresh and relevant in search rankings over time. Their secondary benefit is housing supplementary tools and assets to enrich the user experience, which ultimately generates leads.
Leveraging Brand Editorial Reviews
Content Marketing Strategy for Small Business
User-generated content from delighted customers builds social proof engineer database and enhances perceptions of authority. curating genuine editorial reviews on your website and within content establishes credibility through peer endorsements. Some tactics for utilizing editorial reviews include:
a. Invite past clients to share testimonials and star ratings on review pages publicly
b. Feature a selection of positive reviews throughout long-form blog posts and product pages
c. Syndicate reviews as social media images with user @mentions and quotations
d. Collect video reviews submitted to YouTube, Facebook and Instagram
e. Highlight top-rated reviews in email newsletters and advertisements
f. Request Google Business reviews from verified purchasers
Ensure reviews comply with FTC guidelines requiring transparency. With permission, weave excerpts featuring solutions into educational assets. Monitoring review sites also provide an opportunity to address any issues privately. Overall, editorial feedback authentically shows readers why others trust your brand.