Now that you understand what the WhatsApp API is, it is time to go further and understand correctly how the prices that are based on conversations work in the WhatsApp business platform API. This means that we will explain how the costs that meta makes for each conversation of your business using the WhatsApp API work.
Conversations
Meta regarding WhatsApp API pricing, charges based on loan database conversations, not individual messages. Conversations are 24-hour islands of messages between you and your customers. Once you initiate these conversations, they are covered when messages are received from the different parties. Remember that to initiate a Business-to-Customer conversation it is necessary for the business to first send a message template pre-approved by WhatsApp.
To view the price model per conversation on Callbell , you can enter this link by clicking here .
In the following, we will explain how it is determined that a conversation is initiated and how a conversation is categorized in the system.
Conversation Categories
Conversations are classified according to the following main categories:
1) Marketing: These conversations refer to promotions, offers, informative updates or invitations for customers to respond or act. These conversations have the objectives of providing commercial information and promoting the company's products or services. This type of conversation is typically used to send broadcast messages.
2) Utility: These conversations have the objective of facilitating a specific request or transaction agreed with the customer. For example, it can help with the management of an order, provide assistance on a product or provide updates on the status of a transaction in progress. Utility conversations also include post-purchase notifications.
3) Service: This category includes all conversations initiated by the customer. Service conversations allow customers to get answers to their questions, request assistance or information in general.
It should be noted that conversations that have marketing and utility as their purpose here only with message templates (you can have more information here)
In addition, conversations in the service category can only be initiated without a format. Below we will explain in detail how to have such conversations.
If you don't know how to categorize your messages or you want to get a little more information, you can check out this link categorizing messages .