To do that, ask if your product/service:

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Is the product/service tangible, digital/virtual, or financial? Is the product/service crucial or trivial? How relevant is it? How often does my customer use the product/service? Gain Creators Value Proposition Canvas Gains Creators Involve how the product/service offers the customer added value, what benefits your product brings, and if your customer’s wishes and expectations are reached. After all, how it makes your customer happier. Again, you should rank every gain your product or service creates according to relevance to your customers (if substantial or insignificant) and indicate how often it occurs.


Creates savings that make your customer happy (in terms of time, benin whatsapp number database money, effort, etc.); produces results that your customer expects or that go beyond their expectations (better level of quality, more of something, less of another); copies or does better than current offerings that delight your customer (in relation to specific functionalities, performance, quality, etc.); makes your customer’s tasks or life easier (lower learning curve, better usability, accessibility, more built-in services, lower cost of ownership, etc.


Creates positive social consequences desired by your customer (make it look good on tape, produce or increase power, status, etc.); does/has something the customer is looking for (good design, specific or better functionalities, etc.); meets customers dreams (help on large goals, produce great relief, etc.); produces positive results that match criteria of success or failure (better performance, lower cost, etc.); makes adoption easier (reduce cost, lower investment, lower risk, higher quality, performance, or design, etc.