How to leverage it in email marketing, we need to back up a bit and talk about cookies. Why Listen to Me? I’ve generated over $1 million with email and written over 1,000 blog posts. I run Storey Time, a newsletter where I teach people how to become full-time digital writers. Feel free to reach out to me on X anytime! Hello Goodbye: From Third-Party to Zero-Party Data How To Master Zero Party Data in Email Marketing Do you know about cookies? No, not grandma’s yummy chocolate chip cookies.
Digital cookies. Third-party bosnia and herzegovina whatsapp number list cookies. They’re everywhere online. But… not for long. If you haven’t heard, third-party cookies are going away in 202 But, what does this mean? And how does this impact you and your email newsletter strategy? And… What even is a cookie? Third-Party Cookies Explained How To Master Zero Party Data in Email Marketing Almost every website you visit on the internet places third-party cookies on your browser. These cookies are then used to track your activity online so you can be targeted with ads.
A company will take a “cookie” -– which is simply aggregated data — from site A and site B to give to site C. As the owner of site C, you can then offer up advertisements that are relevant to your visitors based on the cookies placed on them from sites A and B. The cookie from those sites essentially acts as a crystal ball into who the customer is, what their demographics are, what their preferences are, their past purchasing behavior, and more.