5 movies about marketing that you need to watch

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You've probably heard the classic phrase 'art imitates life', right? Well, it was precisely based on this that we thought of the theme of our blog today, which will cover films related to marketing.

The goal is to provide tips on productions that explore marketing in its various facets. We have films with subtle approaches, others more direct, and some where marketing serves as a 'ladder' for a more in-depth critique. Regardless of the approach, the insights, ideas and tips that these films present can be valuable for many professionals.

This way, you can combine business with pleasure, watching a film to relax while expanding your knowledge about the different possible approaches in this area.

But let's get to the point: films about marketing!

1 – The Wolf of Wall Street (2013)


This film is essential for anyone who wants to understand how iceland phone number list marketing and sales are interconnected. It is based on the life of Jordan Belfort, an American stockbroker. The film stars Leonardo DiCaprio in the lead role and tells the story of the protagonist's journey to becoming one of the most influential brokers of his generation.

Without revealing too many details (as we will avoid spoilers in all the tips), the film not only provokes reflections, but also offers valuable guidelines applicable to digital marketing.

For example, it is intriguing for marketing to observe how the character manages to personalize his language and oratory in his speeches and presentations. His communication is entirely adapted to meet the needs of different types of customers and investors, highlighting the importance of understanding consumer behavior in order to sell any product or service.

The film also illustrates how Jordan was a master at managing his personal image, which can provide insights into the techniques he used to strengthen it.

However, it's not all positive; the film also raises serious questions about ethics and responsibility. In 'The Wolf of Wall Street,' we can clearly see the consequences of unethical practices, not only in marketing, but in the business world in general.

2 – Thank You for Smoking (2005)


This is another film about marketing that cannot be left off the list, as it addresses one of the industries that generated the most sales through advertising and marketing: cigarettes.

The film follows the behind-the-scenes of the tobacco industry from the point of view of a lobbyist, Nick Naylor, a spokesperson for the big companies in the sector. He makes his living defending the rights of smokers in the US, always doing everything he can to avoid a negative image being associated with the tobacco industry.

It shares many similarities with 'The Wolf of Wall Street', especially in the persuasion techniques Nick uses to convince the public that smoking is not harmful to health. Through his charisma, he is able to argue in favor of tobacco, even when we have evidence proving the contrary.

Furthermore, the film also raises awareness about the lack of ethics and responsibility, showing the impact that certain campaigns can have on the public.

Note: Over the decades, the tobacco industry has built an extremely powerful image around cigarettes. Who doesn't remember the ads that often featured a cowboy promoting a cigarette brand? Or even the constant presence of cigarettes associated with the good guys in films and series? Today, it is still possible to find mentions of tobacco in films, but the advertising pieces in this area are no longer well-received by the public. So much so that those that dominated magazines for decades in the 20th century are no longer seen as often.

It is interesting to note that even the actors in these campaigns themselves became anti-smoking activists, and many of them, unfortunately, died due to smoking-related illnesses.