Identify Your Target Audience How to Start an Email Course (Step-by-step Guide) Understanding Your Audience is the First Step Towards Driving Conversions Because It Helps You Identify Critical Pain Points or Desires. You Should Be Able to Describe Your Audience in Detail. What They Want, What Keeps Them From Getting It and Why, and What Their Buying Process Looks Like. Here’s an Example: Let’s Say You Run a Digital Marketing Agency Focused on Local Service Businesses With Fewer Than 10 Full-time Employees.
For Optimizing Local Seo Without japan whatsapp number list Having a Full-time Marketer on Staff. By Building an Email Course That Teaches Service Business Owners How to Optimize Local Seo in 2 Weeks or Less, You’ll Show Them What It Takes, How to Do It, and Why It’s a Worthwhile Investment… and 9 Times Out of 10, They’re Going to Want Someone to Help Them Actually Get the Work Done. Since You’ve Shown Them What “great” Looks Like, You’ve Positioned Yourself as a Trustworthy Expert – and It’s Going to Be Easy for Them to Want You to Make “great” Happen for Them.
Decide the Concept You Want to Teach Before You Dive Into Outlining Your Course, Decide What Outcome You Want Your Ideal Customer to Achieve. In the Case of the Digital Marketing Agency We Just Discussed, the Course Outcome for Small Service Businesses Would Be a Clear Understanding of What Goes Into a Local Seo Strategy That Achieves 80% of the Desired Results With 20% of the Effort. From Your Target Outcome, You Can Work Backward Into an Outline of Topics.