A of online marketers are currently using

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The only way to keep up is to invest in cutting-edge tools and strategies that offer value and above all flexibility . And this is the point in favor of video marketing, the advertising communication technique that best adapts to consumers' lifestyles . 3,2,1, action, roll! Once upon a time there was video marketing 2. The numbers of video marketing According to some research shared by HubSpot: 90 % of customers say product videos help them make purchasing decisions 64 % of customers are more likely to purchase a product online after watching a video 87 %A

of online marketers are currently using video content in their canada phone number list digital marketing strategies a third of the time people spend online is spent watching videos Video ads now account for over 35% of all online ad spend 59 % of business decision makers would rather watch a video than read an article or blog post That's not all: today we also know that mobile devices play a dominant role in digital marketing strategies, because they are used more to communicate and because, thanks to these, it is easy to connect with each other and have access to more types of content.


The same goes for videos that are becoming the most viewed product using smartphones . YouTube itself confirms that the consumption of video content from mobile phones is increasing by 100% every year! That's why companies are increasingly choosing to embrace this trend by becoming more sensitive to user experience and creating content that we can experience on our mobile devices. 3. Video marketing is popular with consumers and businesses alike So why do businesses love video marketing so much? Digital expert James McQuivey estimates that just one minute of video content is equivalent to 1.