Storytelling: a strength for your digital marketing strategy

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If you have ever touched communication or marketing in any way, you have certainly already heard of the term “ storytelling ”. This practice was born more than 3 decades ago in the United States and has since been widely exported beyond its borders. Widely used by companies, this method consists of talking about your brand or products by telling a story that will strike people's minds. Indeed, in a world where marketing has become omnipresent, we are bombarded daily by hundreds of advertising messages, sometimes without even realizing it. This is the difficulty for advertisers, you have to stand out and strike people's minds. This is where storytelling comes into play.

What is storytelling?
Before giving you the exact definition of this marketing term , remember the stories your parents told you in the evening before going to bed. All children love stories and for good reason, they arouse emotions. Similarly belgium phone number list you have all certainly known this fascinating teacher who managed to capture your interest and make you memorize the course because he used to tell stories and anecdotes. Well , storytelling is the art of telling stories to talk about your company, its products or services. Indeed, brands have understood it well, to capture the interest of customers, it is necessary to make them feel emotions.

Why use storytelling?
As you can see, storytelling arouses emotion in the audience that is confronted with it. So why is this practice so popular these days? Having more and more difficulty reaching the public with traditional marketing practices that have become too intrusive, brands are trying to focus on authenticity.

Getting started with storytelling will have many benefits for your business , the first being to attract attention and stand out from the competition, which is often very tough. The goal is that the person who sees your message remembers it and talks about it around them (“hey, I saw an ad on social networks this weekend, I think it's great”). Then, telling a story and playing on emotions will create a bond and attachment with your target by making affect work. This also allows them to retain loyalty later by creating a certain sense of belonging.

Of course, you don't tell a story to an adult the same way you tell it to a child. You must first define the target you want to reach and use a subject that touches them, that speaks to them.

Some examples of storytelling
The principle of storytelling is clearer to you, but you still don't have any examples that come to mind? We have concocted for you a list of brands that have created advertisements based on storytelling.