SMS campaigns as we know them today were born in 2009. Since then, companies have been able to appropriate this new way of communicating, which achieves opening rates of 98% . These exceptional results can be explained in particular by a high proportion of the population owning a mobile phone (95% in total).
THE ADVANTAGES OF SMS CAMPAIGNS
1. The engagement rate
The main advantage of this marketing technique is that it allows you to benefit from a very high engagement rate. Indeed, the mobile has become an essential object in our daily lives , which we use mainly to communicate but also to browse the web since the appearance of smartphones.
According to many studies, an SMS inbox is checked several times a day brazil phone number list unlike an email inbox, which requires an Internet connection. In addition, we are generally more willing to give our phone number in order to be informed about promotions and news from the brands we are customers of.
2. Low cost
SMS marketing is attracting more and more companies due to its low cost . Indeed, carrying out an SMS campaign costs less than carrying out an offline communication campaign through more traditional channels such as displays, the press, etc. Some operators offer affordable solutions with a unit cost of the SMS amounting to €0.045 .
3. An ecological marketing technique
SMS is a communication solution with a relatively low environmental impact , with its maximum of 160 characters. Indeed, energy consumption will be much higher for mass sending of emails that often contain videos or images that will increase the display time. The same goes for offline campaigns such as posters, which require the use of paper media.
4. A simple to use tool
Compared to other content marketing techniques, SMS campaigns are easy to set up. To start your campaign, you will need a customer database including mobile phone numbers . Regarding the formatting of your SMS, rest assured, you do not need to have any particular design skills. To help you create your SMS campaigns, you can find all our advice in our blog article entitled " how to write a powerful SMS ".
WHAT TYPE OF CONTENT CAN BE SENT WITH SMS CAMPAIGNS?
Many advertisers use this technique to communicate about promotional offers. You can therefore send your prospects discount coupons that are more likely to be used than those sent by postal mail. You can also communicate about the arrival of a new product or service in order to encourage your customers to travel to discover it.
Do you regularly receive people for appointments? Be aware that in addition to promotional techniques, SMS can also be very useful in combating forgetfulness or absenteeism . It is then possible to link these sendings to your calendar and alert the person directly on their phone to remind them of their appointment.
SMS marketing is also used to send personalized messages. Indeed, you can send SMS messages to your customers so that they can, for example, follow the progress of an order using their tracking number.
THE RULES OF SMS MARKETING
Before you can include a customer in your recipient list, you must have their permission. Indeed, you will not be able to send SMS campaigns to prospects who have not given you their phone number for commercial purposes. This rule is now a legal obligation in France.
It is also illegal to send SMS campaigns on Sundays and public holidays. You can therefore carry out campaigns on weekdays, before 10 p.m. It is up to you to find the time slot that seems most relevant to you based on the habits of your target.