The Internet is made up of a large multitude of websites with more than 3.5 billion daily searches on Google. An infinite and constantly expanding space, where it is sometimes difficult to find your place. Indeed, it is essential to quickly capture the attention of your readers and answer their many questions. Content writing is also essential to meet your positioning objectives on Google . There are many rules to follow in order to create optimized and qualitative web content.
Know your target and your prospects
It seems simple and logical, but a majority of content is written without even thinking about who will read it. Before you start, ask yourself the following questions:
Who is my primary target? What about my secondary target, who can influence canada phone number list and inform my primary target? How will they find my site online? How do they search for my business?
This approach allows you to direct the editorial content in order to improve the user experience on your site. An editorial line adapted to your readers promotes a better conversion rate . Indeed, when you use appropriate keywords and engaging content, your target will be more receptive to contact you or order a product.
Choosing the right semantics for good natural referencing (SEO)
Wanting your website to be first on search engines makes perfect sense. It is therefore essential not to neglect the role of the editor in order to create rich content on all of your web pages. The number of words should not be your main objective, the quality of the content should . Finding keywords related to your sector of activity will help search engines identify the subject of the site's content.
Integrate multimedia content
An image, infographic or video can be a great help in understanding your content. Adding media files helps break up text content, making the page easier to read.
You now have the first bases to facilitate the writing of your content. The content strategy must also be accompanied by a natural referencing strategy in order to best reach your target . Your content allows you to reach more precise keywords, called long tail, which promote conversions.
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