Visibility and notoriety
When the goal of the campaign is to gain more visibility on social networks, you can focus on the cost per thousand impressions. This allows for mass display of banners. This strategy is to be favored during an awareness campaign.
A cost per acquisition strategy is to be implemented when you have easy-to-track objectives on your site. Online ordering, validation of your contact forms, Facebook takes care of broadcasting your ads to Internet users most likely to convert on your site.
Remarket and target similar audiences
Remarketing allows you to target Internet users who have already visited your website. You can easily direct your campaigns to encourage your prospects to convert on your site . For example, you can reach a person arriving on your france phone number list site from Google Adwords with a Facebook campaign. This multi-channel strategy can be relatively good for increasing the number of conversions. In addition, Facebook also offers you the opportunity to reach an audience similar to that recorded via the pixel. You can therefore seek out a target similar to your audience to generate even more conversions.
The Facebook pixel no longer holds any secrets for you! You can now go to your business manager and prepare your campaigns. If you need help setting up your ads for your audience, boosting your online sales or measuring the results of your campaigns, contact us!Choosing an appropriate bidding strategy
Your main goal is to get qualified traffic through your Facebook ads. Depending on your goals, you have the choice between three types of auctions: CPC, CPM and CPA.
Prioritize the number of clicks
Getting clicks on your ads and advertisements helps generate more traffic to your site. Depending on the target audience, this also allows you to direct them towards a conversion funnel . This cost-per-click (CPC) strategy focuses on the click rate and allows you to pay only when an Internet user clicks on your advertisement.