Prices of non-essential categories such as flowers

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" It is unlikely that the advertising budget will grow significantly, " said a senior cross-border seller . This judgment has been affirmed by many peers. The marketing managers of several overseas brands pointed out to Yibang Power that in 2023 , inflation will continue, overseas users' consumption decisions will become more conservative, and offline consumption will pick up. The rising online traffic costs, declining conversion rates, and great price competition pressure are still headaches for merchants. According to the Adobe Digital Price Index ( DPI ), in April 2023 , U.S. e-commerce prices fell 1.8% year-on-year , marking the eighth consecutive month of year-on-year declines and a 0.7% month -on-month decline from March . gifts, consumer electronics.


Home appliances, sporting goods, toys, home furnishings, and garden supplies all fell year-on-year, while groceries and pet supplies rose in price, but the growth rate also fell for seven consecutive months. This is the latest number data indicator of consumers adjusting their spending accordingly. " We usually increase marketing investment during the off-season from January to May to pave the way for the peak season. But this year, we dare not do so at all because we are not optimistic about the situation. " The head of overseas marketing of a certain overseas brand said to Yibang Power. The fact is that the recovery of digital advertising platform revenue may reflect that merchants invested more marketing budgets in the first quarter, but it does not mean that their traffic dilemma has been solved. " Whether it is social media or search engines, etc.



For traditional paid bidding advertising media, the overall traffic cost is still rising. " Chen Yong, founder of overseas marketing service provider Sessions, pointed out to Ebrun that the effectiveness of traditional digital advertising is becoming worse and worse - " From the second half of 2022 to the first few months of 2023 , the overall conversion rate continued to decline, with a decline of about 8%-10% . " " Poor traffic efficiency directly leads to high customer acquisition costs. For some high-premium brands, it is okay, but for affordable or very thin gross profit brands / products , this is a phenomenon that changes the survival status and even determines life and death. " It may only bring 1-2 orders in the end. " Some brands said bluntly. " Any product with a little brand premium or a relatively high customer unit price requires a relatively long decision-making chain. Consumers may need to do their homework, read tutorials, reviews, and strategies, and combine the actual feedback from other consumers before making a decision.