By Carolina Muñiz
Content Creator at Marketing4eCommerce
LSporting events are a safe bet for brands, as they generate a lot of expectation. Whether on television or via social media, the impact on viewers is very high. We have seen this with the World Cup in football, the basketball championship, the upcoming Olympic Games and right now, with the European Championship.
Although the latter is a “continental” event, fanaticism reaches all over the world, which is why we can see world-renowned brands as sponsors: Adidas, Aliexpress, Coca-Cola and more that we will review in this article . Even those of us who are not big fans of this sport are impacted by the brands that sponsor UEFA Euro 2024, and that is why it is worth highlighting.
Which brands are sponsoring Euro 2024?
Following Euro 2020, which was held in 2021 for obvious reasons and had several venues, this year UEFA Euro 2024 is being held in Germany. Considering that the previous edition generated €1.88 billion in profit, of which €520 million came from commercial rights and UEFA's sponsorship programme according to Statista data, what brand wouldn't want to be part of all this?
Getting your brand involved in an event like this is a uruguay number data great investment, as you gain recognition and impact both among your target audience and among those who are not. Brands manage to be associated with a movement, generating a corporate image that is, in most cases, positive.
In fact , TGM Research conducted a survey of more than 10,000 people asking them which brand came to mind when they thought about Euro 2024. The three with the most votes were Adidas, Nike and Coca-Cola . However, Nike has no association with this competition or with UEFA in general. Another of those mentioned was Heineken , which although it is an official sponsor of the other UEFA competitions, it is not an official sponsor of Euro 2024. This demonstrates the great impact that this competition has on spectators.
Brands associated with the Euro Cup according to TGM Research
On this occasion, UEFA Euro 2024 sponsors are divided into official global sponsors and official national sponsors. Among them we find brands of German origin such as Bitburger, Deutsche Bahn, Deutsche Telekom, Ergo, and Wiesenhof, which may not be as well-known worldwide but thanks to the impact of this competition they can become known.