On one hand, your users must love the content you have created, which must be engaging and relevant. On the other hand, Google must understand the topic of the text, the information db telegram
provided to users and whether this information is superior and better than that provided by competitor websites.
By using SEO copywriting correctly you can:
Get a higher ranking in the SERP.
Attract quality traffic (not general traffic).
Engage users and build trust.
Convince users to take action and/or convert them into customers.
According to a joint study by SEMrush and CMI , the most challenging task for copywriters is finding a balance between creativity and search engine optimization.
the challenges of the content writer
What are the differences between SEO copywriting and simple copywriting?
Let’s try to understand the differences between SEO copywriting and good old copywriting.
A copywriter is traditionally considered a creative professional who knows how to write to appeal to the target audience and stimulate customer engagement. The special texts created by these copywriters are supposed to convince the customer to take the desired action (go to the store, sign up for a course, etc.).
SEO copywriters adapt this skill to online content. They also take into account how Google works, what type of texts are most clicked/shared and meet the user's intentions, as well as what keywords should be included in their text.
Difference between SEO copywriting and content marketing
At this point you might also confuse two other terms: content marketing and SEO copywriting. Both have to do with online writing. However, they differ in the specific purpose pursued by one or the other.
Content marketing has as its primary objective to bring organic traffic from search engines. The activity of a content specialist, or content writer in English, consists mainly in providing valuable content intended for the target buyer personas .
The extra step that the SEO copywriter takes is to "sell" the product or brand he is writing about, which means channeling this traffic into a marketing funnel .