In order for our subscribers to want to receive our emails and interact with them, we must provide them with sufficient value. The 80/20 rule works very well:
Send 80% of emails focused on providing value, and 20% of emails focused on sales.
That each email sent has 80% value, and 20% sales.
If we achieve this, our email metrics will be very good, and subscribers will be more likely to buy.
Segment and clean your database
Personalization and segmentation are crucial to successful email marketing. Without segmentation, your emails would go straight to the spam folder. However, it is important to differentiate between segmentation and hypersegmentation. The most effective strategy and the one that will undoubtedly give you the most return is to divide your list based on engagement and into two groups: customers and non-customers.
Regularly cleaning your email list is essential. Having albania number data too many inactive or invalid emails hurts your deliverability and increases unnecessary costs . Sending emails only to interested people improves deliverability and optimizes resources.
Do A/B testing
Testing is very important, but you have to prioritize. The most important things to test are:
Pop up : Aim for a conversion rate of between 5% and 10% by testing the offer, title, CTA, body, behavior, and image.
Basic flows : Especially the welcome, cart and checkout flow. Aim to recover at least 10% of abandoned carts.
Campaigns : Test content, email design, CTAs, and content length.
Measure, analyze, and optimize EVERYTHING
To maximize our email marketing strategy, we need to continually measure, analyze, and adjust our tactics. Monitor key metrics to evaluate the performance of your deliverability, pop-ups, flows, and email campaigns. Some important metrics include:
Open Rate (OR) : Percentage of subscribers who open your emails.
Click-through rate on sent emails (CR) : Percentage of subscribers who receive your emails and click on the links.
Click-through rate on email opens (CTR) : Percentage of subscribers who open your emails and click on the links.
Conversion Rate : Percentage of subscribers who take a desired action after clicking on your emails.
Unsubscribe Rate : Percentage of subscribers who unsubscribe from your list.
Spam Rate : Percentage of subscribers who mark your emails as spam.
Use these metrics to identify areas for improvement and adjust your strategies. Perform A/B testing regularly to experiment with different elements and optimize based on the results.