According to a study by eMarketer, eCommerce represents 20% of purchases in Spain . This growth prompted Numéricco to organize this meeting with the aim of sharing strategies and successful experiences. Two prominent companies were invited to share their cases: Gioseppo , a footwear company from Elche with a turnover of more than 50 million euros, and Motocross Center , a benchmark in the online sale of spare parts and accessories for enduro and motocross motorcycles, based in Alcañiz.
Luis Flores, Digital Business Director at Gioseppo , highlighted the importance of four pillars : product storytelling, continuous inspiration, technology and people. Meanwhile, Antonio Magallón , COO of Motocross Center , emphasized the value of personalization and how integrating it with marketing automation can significantly improve conversion.
The event focused on marketing automation strategies applicable to any business. Daniel Puértolas , CEO and co-founder of Numéricco , explained that the intention of the meet-up is to bring leading algeria number data brands to Zaragoza to learn from them and position the city as a benchmark in technological and business progress.
The event brought together leading executives and businessmen from Aragon to discuss eCommerce and data first strategies . Victor Royo, Director of Payments and Consumption Business at Ibercaja , highlighted the combination of technological focus and business vision of the meet up, aligned with the priorities of Ibercaja's strategic plan. In addition, Fernando Rodrigo, President of ADEA , and Antonio Sangó, Director of ESIC Zaragoza , agreed on the importance of these events for the business drive of the city.
Augusto Martin, CRO of Connectif , the company specializing in marketing automation, stressed the importance of defining strategies that allow you to anticipate user actions and make the customer feel like you know them, a crucial aspect in eCommerce.
This meet-up was a place where attendees could discuss and learn about the challenges that this sector poses in Spain, and more specifically in the city of Zaragoza. Finally, Numéricco announced the opening of a new headquarters in Madrid.