Content creation, definition
Creating content on LinkedIn™.
Content Creation, 13 Tips for Creating Content on LinkedIn™
1. Define your editorial line
2. Address your audience
3. Choose the type of content
4. Find a short and catchy title
5. Write quality content
6. Structuring the content
7. Humanize the content
8. Placement of visuals
9. Talk about your readers
10. Hashtag placement
11. Content optimization
12. Add a CTA
13. Performance analysis
Creation of content to conclude
Creating content to summarize in 5 questions
Is your LinkedIn™ content generating little or no engagement? You're getting into LinkedIn™ content creation , but don't know how? Proinfluent gives you the following 13 expert secrets for creating LinkedIn™ content:
Define your editorial line;
Address your audience;
Choose the content types;
Find a short and catchy title;
Write quality content;
Structuring the content;
Humanize the text;
Placement of visuals;
Talk about your clients;
Placement of hashtags;
Optimize content;
Add a CTA;
Analyze your performance.
Content Creation: 13 Expert Tips for Creating Content on LinkedIn™
Content creation, definition
Content creation, also called content marketing, is the creation of attractive and optimized web content. The distribution of your content is part of a communication strategy and allows you to stand out and be visible on the Internet. The ultimate goal of this marketing practice is to attract potential customers and convert them into customers or maintain the attachment of existing customers to the brand.
It is possible to create several types of content:
White paper ;
Blog entry ;
Podcast ;
Post on social media;
Comments on social media or forums;
Website;
Video;
Image, photo ;
Job offers.
Creating content on LinkedIn™.
On LinkedIn™, content creation is actually a great communication strategy. In fact, the world's most powerful professional social network has more than 800 million members and 57 million companies. Developing a content marketing strategy on LinkedIn™ is an effective way to:
Increase the visibility of your profile or company page;
Improve your brand awareness;
Encourage and engage your community;
Present your activity and your skills;
Expand your network;
Attract potential customers, partners and prospects
Finding professional or business opportunities.
However, to implement a successful content strategy, there are some rules to follow when creating content. Proinfluent reveals them to you in the following article!
Content creation
Need help finding clients with LinkedIn™? Make an appointment with a Proinfluent Consulting Director and design a concrete action plan.
Content Creation, 13 Tips for Creating Content on LinkedIn™
1. Define your editorial line
Before you start writing content, determine your editorial line, that is, what topic or subject your posts deal with. You can also choose several (two or three) that complement each other. Of course, your editorial line must be directly related to your activity.
For example, you are a btob marketing automation software trainer . Your editorial line is, for example, about digital marketing, its benefits, mistakes to avoid, etc.
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Keep in mind that your LinkedIn™ page or profile is a reflection of your belgium whatsapp number data
company. Present your services and experience through your profiles and also through your content. To achieve a 100% professional showcase, don't go on too long about incoherent topics.
Need help optimizing your LinkedIn™ profile? Come to our 100% free workshop “Expert secrets for creating a profile that brings you opportunities (clients, contracts, jobs, business…)”.
2. Address your audience
When it comes to content marketing, it's essential to know exactly who you're targeting. Don't try to please everyone. After all, your customers represent a certain proportion of LinkedIn™ users. They're the ones you need to attract and seduce.
Start by asking yourself who your services, products or benefits are targeted at. What are the problems of the potential customers who ask you for help? What are their needs and expectations regarding the product? For example, these may be customers who are looking to increase traffic to their website and attract more visitors. Or they may be customers who want to establish a content strategy to develop their business.
Content creation