By Rafael Sotelo
Content manager at Marketing4eCommerce
SIf you are starting or already have a business but want to create a website to begin to venture into the digital world, it is important that you know what "look & feel" is . In its most basic aspect, these terms refer to the appearance of a website for the user and what they feel when interacting with it .
However, we must not make the mistake of believing that the look & feel of a brand is based only on the logo or colors chosen. This concept has a more global meaning and includes several important elements for a website to be successful.
What elements make up the look & feel
Importance of the appearance of a website
Keys to creating the look & feel of a brand
What elements make up the look & feel
The “look” encompasses these components of the website:
Color palette
Images
Design
Fonts
General style
The "feel" is determined by these characteristics:
Functioning and response of the website's dynamic bahamas number data elements (drop-down menus, buttons, galleries and forms).
Sound effects.
Speed at which pages and images load.
Importance of the appearance of a website
The overall look and feel of a website plays a key role in capturing and retaining users . And while there is freedom within the general categories of the industry to create a website with the elements and designs you want, this can confuse and alienate users if a set of universal standards or consistency that meets the expectations for a specific company or industry are not followed.
What is a heuristic analysis, how is it performed and what are its applications in UI&UX?
When you begin designing a website, you need to review your brand's goals and values to compare them to your competitors' websites. The look and feel of a website is its personality, so it must match the brand's business goals to fit customer expectations.
For example, a music band website may have a fresh attitude, displaying creativity, colors, textures and images, while a law firm website should reflect elegance and more serious formats.