We started the session held at the Venture x Azca Coworking Space in Madrid, with the challenges that brands are facing for this year that is just beginning. The main topics were hyperpersonalization , social networks , technology, new trends in payments and sustainability .
The growing trend towards passwordless has been discussed, using a personal digital identifier or authentication factors , either by biometrics or SMS. In this way, it is not necessary to have different forms of access to guarantee the security of your business or social networks, which large companies such as Google or Apple have already implemented.
Continuing in the technological field, there was talk of the rise of machine customers . This refers to the ease of being able to ask Alexa, for example, to add a product to your shopping cart or to directly bangladesh number data make that purchase, with a machine carrying out the action. On the other hand, we not only have machines at home, but also in product warehouses. We have been seeing robots in logistics warehouses for months now , which, with the passage of time, will become less and less strange to us.
In the area of sustainability, awareness of this issue has increased over time in the face of the climate emergency. Buyers are increasingly more aware and more committed to protecting the environment.
The digital euro and the rise of installment payments
The third Payment Services Directive (PSD3) is just around the corner. With it, the European Commission intends for the regulations to establish clear parameters regarding how processes should be carried out within the European Economic Area.