Colgate currently operates in more than 200 countries, including Brazil, where it was founded in 1927. In Brazilian e-commerce, the brand sells products essentially in four categories: oral hygiene, personal hygiene, hair skin care and home cleaning. In 2021, thanks to consumer appeal, Colgate expanded its product offering. In total, the company added 30 products to its portfolio in the country .
Today, the brand's products are part of the daily life of 95% of bahrain whatsapp resource consumers. In 2022, Colgate management wanted to further advance in the domestic market. This time, however, the multinational targeted dentists. The idea was to create a B2B website to sell products to this audience. The partner chosen for this project was VTEX.
Did it work? Read on to find out! THE COLGATE PROJECT WITH VTEX TECHNOLOGIES Colgate Brasil's project with VTEX technologies consisted of developing a Business to Business (B2B) e-commerce platform site , Colgate Pro . With this new site , the company aimed to cover regions not reached by its sales consultants. As a premise, this market should have a login system that can identify the registration of certified dentists.
Today, the brand's products are part
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