Tradedoubler is a digital performance marketing agency with an international presence. They help digital stores generate

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Grow by Tradedoubler: Affiliate marketing to make sure you don't fail at Christmas and Black Friday

Founded in Sweden 23 years ago, Tradedoubler is a digital performance marketing agency listed on the Stockholm Stock Exchange, with 15 physical offices and around 300 employees. The company, part of the French publishing group Reworld Media, has a broad affiliate base in 84 markets with more than 2,000 clients globally in sectors such as electronics and household appliances, fashion, health and beauty, tourism, insurance, finance, large retailers and NGOs.

It arrived in Spain in June 2000, being the first affiliate network in our country, from where the markets of Portugal, Latin America and Türkiye are also managed.


In the Spanish market, they have established south africa phone data themselves as the leading affiliate network and are moving forward with the implementation of other digital strategies that support their advertisers' affiliate programs, such as, for example, campaigns to generate registrations, influencer marketing, app downloads or programmatic purchases. In addition, they market their tracking, sales duplication and white label technology for the management of their own affiliate programs as a SaaS to mature advertisers in the affiliate sector and to digital and media agencies.

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With the arrival of the fourth quarter of the year and the importance that this period exerts on digital businesses, we spoke with Soraya García Merino , general manager of Tradedoubler in Iberia, Latin America and Turkey, so that she could explain to us what affiliate marketing consists of and how Tradedoubler can help companies to make the most of the Black Friday, Christmas and sales campaigns that are just around the corner.