LinkedIn is also a goldmine when it comes to recruiting. Many people use LinkedIn because they are looking for a job. We know how long and tedious the process can be when you are looking for certain profiles (hello developers). If you want to expand your team, their dedicated space on the social network is one of the best places to publish your offers! Then, it would be a question of creating a post highlighting the key points of the position and/or the strengths of your company to make people want to apply.
Some tips for the road: Don't forget to add the right hashtags that match the industry and position, so that your post can be found by potential candidates. At Plezi, as with marketing publications, we mobilize as many employees as possible to like and share job offers published on LinkedIn. Don't hesitate to do the same in your company to increase your central african leads chances of finding the profile you are looking for! style=”text-align: center; »>example of a LinkedIn post from Alan mutual fund for recruitingAlan Mutual Recruitment Post Make candidates want to apply Apart from the possibility of publishing the job description on the space dedicated to recruitment, LinkedIn allows you to reveal the behind the scenes of the company and to highlight your values, your history, your positioning, to potential candidates.
This counts just as much and sometimes even more than the salary or the possibility of teleworking! In 2023, having an overview of the atmosphere of our company is a very important aspect for recruits, it allows them to project themselves as an employee . Don't hesitate to share photos of your teams, internal or external events, the arrivals of new employees, team building to make people want to join? BAB or others. Besides that, there are dozens of other copywriting techniques and cognitive biases to exploit to write engaging posts . Stéphane Truphème (yes, we often talk about Stéphane) uses them very well and explains how to use them in his copywriting and storytelling guide .
In the post below, he uses the “frame effect” bias. The idea is to contextualize his message . Stéphane wants to promote his webinar on “How to succeed with your presence on LinkedIn”. He could have written this: “ You don’t know how to use LinkedIn? I do! See you on Tuesday, April 2 at 10 a.m. so that I can give you all my advice! ” Instead, by using the frame effect , Stéphane contextualizes his message so that we recognize ourselves in the situation he describes . This way, we feel concerned and understood and we read to the end.