What is LinkedIn Ads? Google Ads, Facebook Ads, Instagram Ads… Maybe you’ve already heard of these advertising tools. But do you know about LinkedIn Ads? LinkedIn Ads (or LinkedIn Social Ads) is the advertising offering of the professional social network LinkedIn . With LinkedIn Ads, the goal is to allow companies to create their own ads, and manage them independently, according to their objectives and budget. The particularity of LinkedIn Ads is to target a B2B audience . The users of the network are all professionals, unlike other platforms like Facebook or Instagram. It is therefore the ideal place to promote your B2B products and services, generate leads and convert new customers… In particular thanks to sponsored posts.
To access the “LinkedIn advertising” feature, the first step is to use the social network interface called “Campaign Manager”. This platform acts as a dashboard and steering. On it, you will find a variety of tools to create LinkedIn ads and sponsored posts, in order to boost awareness, visibility, but also the acquisition of new customers. Why advertise on LinkedIn? As of August 2022, LinkedIn had a total of 850 million members on the platform. In France, nearly 25 million people use this social network, placing it in 6th position, behind Facebook and Instagram. Every second, 2 to 3 members sign up around the world.
This professional social network attracts different types of companies, but also many decision-making profiles. Today, it is even considered that 4 out of 5 members have the power to influence business decisions on LinkedIn ! The purchasing power of these members is also twice that of a traditional online audience, according to LinkedIn statistics. On the platform, there are therefore many opportunities… And by using advertising, they are even more so! LinkedIn Ads brings different benefits to bosnia and herzegovina businesses directory businesses, such as: Reach a target audience that operates in a specific professional universe : LinkedIn indicates that 828.1 million people can be reached by LinkedIn ads. Quarter-over-quarter, the reach of ads increased by 2.3% (or 18 million). It is also very easy to segment your audience using LinkedIn Ads targeting criteria (industry, age, gender, function, etc.). Generate qualified leads : According to LinkedIn statistics, this is the number one platform for generating leads .
LinkedIn Ads is also very useful for enriching your database, collecting as much information as possible about your audience (for example, by integrating a contact form) and thus finding new interesting prospects. Promote your brand on a network with a large audience : LinkedIn Ads strengthens the awareness and brand image of companies. Ads also help to discover your website or other content from your Inbound Marketing strategy. LinkedIn is said to represent more than 50% of all social traffic to B2B websites and blogs! Re-engage prospects : 92% of marketers integrate LinkedIn into their digital marketing strategy. The reason is simple: the platform (and the ability to create targeted and personalized ads) are re-engagement levers, to effectively convert prospects stuck in a purchasing funnel.