When thinking about social media, the first metrics we may think of are likes and followers, as these are the most visible on any of these platforms. However, to get a better understanding of the impact of marketing strategies on these platforms, it is necessary to delve a little deeper. That said, these are the main metrics that you should take into account based on the different stages of social media marketing :
Brand awareness: This first stage covers the initial impact of a marketing campaign on the public, so one of the most important aspects is the reach of the campaign, the audience growth rate and the impressions. These KPIs refer to the impression made on users through the different platforms.
Iconosquare Reach Analytics section
Engagement: Once this first stage has been bangladesh business email database completed, it is important to focus on understanding the level of interaction and commitment that the campaign has generated in the target audience. To get an idea of this, it is necessary to take into account the metrics that imply greater user intervention, such as: comments, mentions, clicks on posts and the number of times they have been shared .
Conversion: Finally, in this last stage, the different results obtained by the campaign are taken into account, such as: the conversion rate , referrals and the CTR or click-through rate . These allow companies to understand the efficiency and profitability of marketing campaigns.