While social media connects with audiences in new and impactful ways, brands that advertise on it constantly face safety and trust issues. Native advertising experiences on the open web, however, engage audiences because they connect brands with consumers in a trusted environment. In fact, an IAB study states that 84% of consumers trust brands they discover in quality environments from major publishers .
Native Advertising offers greater reach and is more profitable
Beyond brand safety and trust, marketers often look for channels that offer effective audience reach and segmentation at a cost-effective price. The benefits of platforms like Facebook and Google cannot be denied, but the more powerful their influence, the harder it is for brands to reap the benefits and maintain control , starting with campaign profitability. So why not diversify investment while reaching a broader target audience on the open web ?
Native advertising offers marketers a platform to bulgaria business email database position content in front of audiences they wouldn’t normally reach through search and social media. Audience segmentation is also more comprehensive, thanks to partnerships with publishers who provide unique data on how consumers consume content on their sites . Ads are personalized for each consumer based on their preferred spending habits, leading to higher click-through rates at a lower cost compared to other channels.
Native Advertising is now a solution for the entire sales funnel
Native advertising has evolved from a part-of-the- funnel strategy to a solution for all phases of the funnel. It goes beyond static “footer” and “image-text” placements and becomes a non-intrusive, multimedia experience that delivers higher click-through rates and purchase intent compared to other channels.