By Dalí Veliz
Marketing4eCommerce Editor
OROne of the cornerstones of digital marketing is the analysis of website data, with Google Analytics being the main tool for obtaining this data . This data is crucial for companies to work on their sales strategies, expand the reach of campaigns and their conversion rates.
However, as is often the case with these types of specialized tools, their features and diverse functions can become a bit overwhelming . That's why we've decided to cover the basic metrics that will allow you to have a general understanding of the data offered by this Google service.
8 basic Google Analytics metrics
The 8 BASIC metrics of Google Analytics: TUTORIAL not to be missed
When you go to the main page of Google Analytics, you will costa rica business email database get a glimpse of the most important metrics: Users, Sessions, Session Duration and Bounce Rate. These metrics offer an overview of the interactions generated within the website. These, along with four others, are found in the overview section in the Audience section, and will be explained below.
Users
The first metric is users, which refers to all those who have logged in, that is, who have entered the site. In this way, we can say that users are the people who visit the website and whose entry is recorded as a cookie in their browser. That said, if the person enters the site again from another browser or device, they would be counted as a new user.