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Reviews from Maps are taken into account in the company's rating Update of the content quality assessment algorithm
In March, Yandex announced an improvement to the algorithm that evaluates the quality of content. It is part of the Proxima metric and now pays more attention to the expertise of the material and how much it can be trusted. The company explains that the amount of content on the Internet is growing rapidly and it is important to maintain the quality of the results.
The update is aimed at combating automatically generated texts that do not carry much value or are not entirely reliable. This is especially true for topics that potentially affect people's well-being: medicine, law, finance, etc. Such "sensitive" content should be created with the participation of an expert.
Yandex also emphasizes the importance of trust latvia phone number material from users and gives recommendations on how to gain it: Analyze visitor behavior to understand if your content is useful.

Think about how you can demonstrate your expertise and experience to site visitors.
Develop a user-friendly UX design. Add filters, quick search, recommendations and other useful tools.
To get ideas for improving the project, compare your site with competitors, conduct surveys among users.
Improving search results for ecom queries

Yandex has improved its search results for queries related to the desire to buy a product. Algorithms have become better at identifying user intent, and all stores in the search results have received a special label — a cart icon.