In this sense, now that we understand the importance of Father's Day, let's continue the article and check out 5 Digital Marketing strategies that will make all the difference!
Social media
In the run-up to events like Father’s Day, social media is a highly engaged arena for those searching for the ideal gifts or experiences for their dad or father figure.
After all, this is an easily accessible channel betting email list with multiple tools, so you can find the one that best suits your target audience. In addition, there is the convenience of mobile devices , as competition is low and engagement is high .
Therefore, it is a good idea to personalize your campaign, just as ANAFE (National Association of Federal Public Attorneys) did:
Father's Day 2
Email Marketing
Despite the emergence of new promotional channels and touchpoints, email marketing remains a highly powerful strategy . So much so that, according to Emarsys , 80% of business leaders believe that email marketing significantly increases customer retention.
Through fun messages focused on delivering quality value , you can create a visual representation of the product and a customized CTA to get closer to customers.
Want to know how this is possible? Check out Dell's example below: