No hard pitch, avoiding instant shut-downs from potential leads

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Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers.

Having a steady flow of customers into your business is essential for its growth, and if that sounds obvious, there might be some tricks in the playbook that you might not know about. This article will take a closer look at various customer onboarding strategies and how they compare, and whether your business should use one, two, or all of them!

Inbound
People are glued to the internet, and that is becoming more apparent as people are getting increasingly reluctant to leave their homes without their smartphone. Beside binging the latest shows on Netflix on their morning commute, people use the mobility of the internet as a tool to their daily problems and challenges. Your startup’s online presence determines how many people see your business on their search for solutions to these daily problems. This is precisely the role inbound marketing serves.

Inboundlead generation involves a simple exchange between list of uk cell phone number your business and the customer: they give you their information in exchange for your online content. Once their information is logged in your database, it is much easier to begin lead conversion campaigns because they have an existing vested interest in your offering.

Inbound is designed for avoiding the “sales pitch” mentality, which often has customers going the opposite direction. Instead, it emphasizes beginning the customer journey before they are committed to your product by engaging them with content related to their needs.

Pros:

Enticing content is the driver of engagement, lead unwittingly enters the sales cycle

Inbound functions as a funnel, leading your buyers to your desired direction
Proven to attract committed and long-term customers

Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for.

With the digital marketing landscape being as competitive as it is today, relying on guesswork is no longer an acceptable approach to take. You have to use the data available to you – data derived from various sources – to formulate the right digital marketing campaign and more so for your lead generation strategy.

Know your audience
The first thing you need to do is get to know your audience better. Setting a target audience based on product knowledge is only the beginning. With the targeted market segments in mind, you have to dig deeper and collect data about the target audience.