Digital transformation is the latest trend. Marketing professionals increasingly want to learn more about this strategy that revolutionizes the way they communicate with consumers.
This happens because with the digital age, the consumer has also changed and is more demanding, immediate and technological.
Now, the least your client expects from you is that you are also digital.
Digital transformation is therefore a strategy that thailand telegram affects all sectors of companies, although marketing is the one most affected by the impacts.
Learn now about the relationship between digital transformation and marketing , as well as the changes that will occur in this sector.
The concept of digital transformation
This strategy is a necessity that comes from the acceleration of the digital age.
In the current times, companies felt the need to adapt and digitalize to meet consumer demands.
Nowadays, it is necessary to work on customer experience and put it at the center of the strategy.
However, this transformation is not so easy, as it affects the entire company, integrates each area with digital technology and completely changes operations and the way in which the company delivers value to the customer.
Despite this, we cannot fail to act in the face of these difficulties. For many companies, the ability to implement digital transformation has become a matter of survival.
Digital transformation and marketing
The role of marketing was basically to create communications and campaigns to promote products and services. After the invention of the Internet and changes in consumer behavior, that reality has changed.
Nowadays, many organizations rely on digital marketing to attract potential customers.
However, transforming traditional marketing into digital marketing requires many changes.
There are many challenges that marketing managers still face in trying to adopt such a strategy.
Part of the reality for these professionals is maintaining a company's core operations while its customers are integrating into the digital age.
Furthermore, digital transformation also extends beyond marketing, requiring companies to think in context to work on customer acquisition and loyalty.