How to Increase Website Conversions with Persuasion Levers
Posted: Sat Dec 21, 2024 3:28 am
If you do advertising you will surely have come across a scenario like this:
Optimized campaigns
Website/Landing/eCommerce optimized in UX and UI
Unfortunately, the budget is limited, so there db center whatsapp number are no opportunities to scale campaigns.
Customer asking for more conversions (contacts or sales)
How to behave?
First of all, make sure that the first 2 points are really optimized, with well-made Adv campaigns , therefore that there is a tested and effective strategy behind it with a selected and quality target and a performing site, i.e. fast, relevant with ads and targets, with various monitoring installed with Micro and Macro Conversions perfectly set and tested such as Google Analytics, Facebook Pixel (if you use other marketing platforms such as Bing Ads and Linkedin Ads also their tracking codes), Heatmap Analytics and Session Replay to see where users interact most or where they get stuck on the website in order to intervene or have the right people intervene; a poorly made eCommerce, slow or with few payment alternatives does not sell even with the best campaigns in the world or with all of Uncle Scrooge's budget. Alas, that's how it is.
Once we are sure that the first 2 points are ok, how can we resolve this impasse or rather how can we increase sales? We always end up there!
Which saint should we turn to?
Saint Mark of Menlo Park help us!
Unfortunately it doesn't work. We rack our brains so much that we have to go to a psychologist and luckily for us "Marketers" our psychologist in the sector is Mr. Robert Cialdini , who in addition to making us clear-headed, has given us the 6 weapons of persuasion that we rely on so much.
I won't do a recap of all 6, just Google "Cialdini" and you'll find tons of them, but I'll just focus on the implementation.
Optimized campaigns
Website/Landing/eCommerce optimized in UX and UI
Unfortunately, the budget is limited, so there db center whatsapp number are no opportunities to scale campaigns.
Customer asking for more conversions (contacts or sales)
How to behave?
First of all, make sure that the first 2 points are really optimized, with well-made Adv campaigns , therefore that there is a tested and effective strategy behind it with a selected and quality target and a performing site, i.e. fast, relevant with ads and targets, with various monitoring installed with Micro and Macro Conversions perfectly set and tested such as Google Analytics, Facebook Pixel (if you use other marketing platforms such as Bing Ads and Linkedin Ads also their tracking codes), Heatmap Analytics and Session Replay to see where users interact most or where they get stuck on the website in order to intervene or have the right people intervene; a poorly made eCommerce, slow or with few payment alternatives does not sell even with the best campaigns in the world or with all of Uncle Scrooge's budget. Alas, that's how it is.
Once we are sure that the first 2 points are ok, how can we resolve this impasse or rather how can we increase sales? We always end up there!
Which saint should we turn to?
Saint Mark of Menlo Park help us!
Unfortunately it doesn't work. We rack our brains so much that we have to go to a psychologist and luckily for us "Marketers" our psychologist in the sector is Mr. Robert Cialdini , who in addition to making us clear-headed, has given us the 6 weapons of persuasion that we rely on so much.
I won't do a recap of all 6, just Google "Cialdini" and you'll find tons of them, but I'll just focus on the implementation.