Why Email Subscribers Unsubscribe [Infographic]

[gafimiv406]

In this day and age of mass marketing and virtual anonymity, our prospects and customers can be and are sometimes total strangers to us. Why then, do we take it so personally when they “break up” with us via an email unsubscribe? And why are they often unsubbing en masse? As a smart business person and marketer, how can you keep your customers in love with your business and engaged in your communications? Check out our latest infographic to get the scoop on why and how your email subscribers may be falling by the wayside.

Small business blogs are filled with advice on how to get more “Likes” nigeria whatsapp number database and engagement on your Facebook Page. By following this advice, you’ve hopefully seen the number of people reading and engaging with your posts steadily increase. Success! But is all of that engagement leading to increased sales?

There’s no direct path from a “Like” to a sale, so you must master the gentle art of shepherding your fans through your sales funnel. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Once they’ve arrived, you can guide them further through your funnel through cross promotions and well-placed calls-to-action, all in an environment you control. But it all begins with the “Like.” Here are four tips to help you make the most of your Facebook business page to drive more traffic to your site:

Post content that demonstrates the utility of the products or services you’re selling in a fun way. My favorite example of online viral marketing will always be BlendTec’s “Will It Blend” series. It’s not only humorous, but it made people want to buy a BlendTec blender. It also changed the way we view their competitors (“Yes, it has many cool functions, but can it puree an iPad?“). Post a snippet of your content to your Facebook page, and link it to the full version on your site, making sure your site includes a quick and easy path for making a purchase.
Create Facebook-exclusive offers. We typically think of these as discounts, coupons or other opportunities for your fans to save money, but that’s what everyone else is doing, too. Get creative – try packaging multiple products or services together to create a special Facebook fan-only product and encourage your fans to share it with their friends. Or partner with a complementary company and drive traffic to each other’s pages with special combined deals. Give your fans unique, exclusive benefits and demonstrate the value of liking your page.
Keep an eye on your.

This content originally appeared on Skadeedle.com, which is now part of VerticalResponse.