Be your friend. Message open rate: After the message is pushed, the proportion of friends who click to read the content depends on how eye-catching the preview text is. It is the first threshold for communicating with customers. Thoughtful personalized content and topic-breaking titles make it easier for friends to click. Kai wants to know more. Message click-through rate: Don’t push content that makes people feel that “images and text do not match”. It is also recommended that you try different material formats, such as full-page strips , buttons with transparent backgrounds to make them more three-dimensional , and multi-page Display multiple products and advanced video information like GIF (relevant cases can refer to live video.
Blocking rate: Taking into account the conversion rate, the blocking rate only needs to detect outliers , and merchants can pay attention to whether it has improved during important periods. [The following is a cambodia mobile phone number list trial calculation using the above four indicators as an example] The average message opening rate of merchant A is 50%, the message click rate is 20%, the conversion rate is 5%, the customer price is $2,000, and the performance target is: the official account needs to be promoted once To bring in more than $50,000 in sales, how many friends will Merchant A need for his official account? How much does each push cost?
Answer: 5,000 friends, each push costs $1,000 (that is, $1,000 brings $50,000 in sales), but as mentioned above, merchants need to pay attention to the conversion numbers at each stage. , in addition to a sufficient number of friends, message opening and clicking all require testing of various text and picture materials to find the content that best caters to friends' preferences. The most basic advertising performance measurement metric turnover It’s the shopping festival where merchants across Taiwan compete with each other. Of course, advertising performance and turnover must be directly linked. Setting goals is not about making unattainable dreams, but about utilizing existing resources within a specific period of time. Let the team have a direction to work together. Large-scale activities can refer to the results of daily activities.