Implementing cohort analysis to reduce churn
Posted: Mon Jan 20, 2025 5:14 am
Gartner reports that only 20% of analytical insights will translate into business outcomes by 2022.
So your cohort analysis should go beyond just collecting data. It’s about structuring your approach to effectively understanding and reducing turnover.
Below is a step-by-step guide to implementing cohort analysis to ensure you are tracking the right information and making informed decisions.
Setting goals
Before diving into the data, it's essential to set clear, measurable goals.
What do you want to achieve with your cohort analysis?
Do you want to reduce customer churn, increase user engagement, or chief vp sales marketing officers email list improve feature adoption?
What customer experience KPIs are you targeting with this analysis?
Defining your goals beforehand will help you stay focused and ensure that the information you gain is actionable.
Definition of metrics
Once the goals have been established, the next step is to determine the tracking metrics. These metrics can be:
Turnover rate
Customer Lifetime Value (CLV)
User participation
Adoption of functions
Choose metrics that fit your goals and give you the data you need to measure the right intent. You can also develop your
So your cohort analysis should go beyond just collecting data. It’s about structuring your approach to effectively understanding and reducing turnover.
Below is a step-by-step guide to implementing cohort analysis to ensure you are tracking the right information and making informed decisions.
Setting goals
Before diving into the data, it's essential to set clear, measurable goals.
What do you want to achieve with your cohort analysis?
Do you want to reduce customer churn, increase user engagement, or chief vp sales marketing officers email list improve feature adoption?
What customer experience KPIs are you targeting with this analysis?
Defining your goals beforehand will help you stay focused and ensure that the information you gain is actionable.
Definition of metrics
Once the goals have been established, the next step is to determine the tracking metrics. These metrics can be:
Turnover rate
Customer Lifetime Value (CLV)
User participation
Adoption of functions
Choose metrics that fit your goals and give you the data you need to measure the right intent. You can also develop your