6. Marketing gives a competitive edge.
Posted: Mon Jan 20, 2025 5:15 am
When I promoted my freelance writing services on LinkedIn, I didn’t post something like “Look at my articles, work with me.” Nobody cares about it.
Instead, my posts were tailored to the JTBDs of content marketers, my target persona. For example, I shared how one of my articles went viral and ended up in dozens of high-quality links. Or my approach to editing or spicing up content with expert tips, and so on.
This type of marketing is all about sales and improving my personal brand, but the influence is indirect. I just show my potential clients that I’ll take a great deal of burden off their shoulders by providing content that ranks and is picked up by their target persona.
Marketing helps businesses shine in a super-crowded marketplace. But this won’t happen with one good ad going viral. Sure, people will notice your brand at that moment, but a lasting impression won’t happen.
I chatted about this with the amazing Marta Romaniak, who says, “Business owners sometimes mix up advertising with marketing.” She emphasizes that advertising is just a piece of the bigger marketing puzzle.
A solid marketing strategy is what really sets your brand apart cayman islands whatsapp number database from the competition.
But getting a competitive edge through marketing doesn’t happen overnight. You can’t expect instant results from a single campaign.
It’s about consistently pushing your message, connecting with your audience, and adjusting your strategy as you go. Real, lasting success comes from sticking with it and putting in the work over time.
Instead, my posts were tailored to the JTBDs of content marketers, my target persona. For example, I shared how one of my articles went viral and ended up in dozens of high-quality links. Or my approach to editing or spicing up content with expert tips, and so on.
This type of marketing is all about sales and improving my personal brand, but the influence is indirect. I just show my potential clients that I’ll take a great deal of burden off their shoulders by providing content that ranks and is picked up by their target persona.
Marketing helps businesses shine in a super-crowded marketplace. But this won’t happen with one good ad going viral. Sure, people will notice your brand at that moment, but a lasting impression won’t happen.
I chatted about this with the amazing Marta Romaniak, who says, “Business owners sometimes mix up advertising with marketing.” She emphasizes that advertising is just a piece of the bigger marketing puzzle.
A solid marketing strategy is what really sets your brand apart cayman islands whatsapp number database from the competition.
But getting a competitive edge through marketing doesn’t happen overnight. You can’t expect instant results from a single campaign.
It’s about consistently pushing your message, connecting with your audience, and adjusting your strategy as you go. Real, lasting success comes from sticking with it and putting in the work over time.