In Russia, 6.3 million smartphones with LTE support were sold in

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, which is 1.5 times more than in 2014;
The average cost of an LTE smartphone in Russia in
2015 was
21.7 thousand rubles, which is 9% lower than in 2014.
Global Smartphone User Growth Dynamics, 2005-2015
Global Smartphone User Growth Dynamics, 2005-2015
In the fourth quarter of 2015, the combined share singapore mobile phone numbers database of mobile OS from
Google and Apple in the global market was 98.4%. The most common
mobile platform remains Android with a share of 80.7%, while iOS owns
17.7% of the market - these are global figures. In
Russia, according to the Kantar Worldpanel report (3q 2015), Android increased its share to
75.6%, while the "apple" system, on the contrary, lost 4% of the market - its share decreased to
10.8%.

US Internet Advertising Market Growth, 2009-2015, $B
US Internet Advertising Market Growth, 2009-2015, $B
In RuNet, according to AKAR data and preliminary results of the study “RuNet Economy 2015-2016”, in 2015 advertisers’ expenses on online advertising reached 97 billion rubles (32% of the market). The most active segment was contextual advertising (growth by 20% — 78.3 billion). At the same time, the total volume of advertising in its distribution media, excluding VAT, exceeded 307 billion, which is 10% less than in 2015.

Business spending on video advertising increased by 9% last year, Gazprom-Media Digital calculated . In 2015, businesses spent 9% more on online video media advertising than in 2014 — 5.3 billion rubles. In 2016, the growth rate of the video segment will accelerate: advertisers will increase spending by 15%, to 6.05 billion, GPMD expects. Media advertising in 2015 decreased by 2%, to 18.7 billion rubles (5.4 billion rubles were spent on online video advertising, according to AKAR).