For example,
CTA 1: “See how you can get started today”
CTA 2: “Get the most popular lead generation tools today!”
It's better than just saying something like
CTA: 3 "Click here."
With the first and second example, you're telling singapore mobile number list them what they'll get if they take action. With the third example, you're just asking for a click without mentioning any benefits.
5) Request a connection
It's always best to start with a connection request when reaching out. This way, you can make sure your message goes directly to the right person and not just any random contact on their list.
You can do this by requesting a connection. Requesting a connection with a decision maker will certainly ensure that they get back to you as soon as possible!
Would you be the ideal person to discuss this topic with? If not, who would you suggest I contact?
Who do you suggest I contact to continue with this?
Could you connect me with the best member on your team who can help me achieve (mention your goal)?
6) Ask a simple Yes or No confirmation question
Ask a question to confirm if this is an issue they are currently experiencing. Or provide a solution to an issue and then ask a question to confirm if fixing that issue is a priority.
Ask a question to see if it's a problem they're currently having. Alternatively, offer a solution and then ask a question to determine if solving that problem is a high priority.
Hello (prospect name),
As a B2B marketer, I'm sure you understand that lead generation is a top priority.
We have helped over (X) companies achieve their lead generation goals and we can do the same for you.
Can you confirm ifGenerate More Leads and Sales Through Cold Email What is your business's current need?
The confirmation inquiry in the cold email above is a simple yes or no question. It's not trying to sell anything yet. There's also no request for a call or demo. Simply a yes or no option that allows you to start a conversation with your prospect right away.
7) Ask an open question
In addition to a confirmation query, you can also ask an open-ended question that would require more than a yes or no answer. You can encourage your potential customers to open up and share more about your company by asking an open-ended question.
One approach here would be to establish yourself as an expert on a topic. Then ask what challenges they face in that topic.
Example:
Let's say you sell a B2B product that helps businesses reduce their energy consumption. You might open your email by saying:
"Hi! I noticed you're interested in reducing energy consumption. We have a product that can help with that. What challenges do you face on this front?"
These types of questions imply that you know what the potential customer is facing and that you have a solution. It also shows that you are genuinely interested in helping them, which will make them more likely to respond positively to your email. It also positions your company as an expert in the field, which can make them more likely to consider working with you.
Bonus Tip: Another approach would be to ask about their current process for solving the problem. This gives you valuable insight into how they currently operate and what pain points they face.
8) Avoid using too many calls to action
You risk appearing pushy or simply confusing your audience if you include too many calls to action.
Only one call to action is necessary.
However, this doesn't mean you can include numerous CTAs and buttons in a single email. You can do that, but only if they all have the same goal. Don't confuse your contacts by asking them to do multiple things in a single email.
9) Get creative with your button design
Make your CTA STAND OUT!
Make your button text large and legible.
Big, bold buttons are easier to spot in a sea of words. You can also use color contrast on the CTA button to make it stand out more from the background.
10) Create a sense of urgency
Create a sense of urgency, which can prompt people to take immediate action.
The threat of losing is more effective at convincing prospects than the promise of winning. Most prospects respond better to the threat of losing than to the promise of winning.
The rarer a product or service is, the higher its perceived value. Most customers have a natural fear of being left behind or left out; use this FOMO to your advantage in your emails.