To avoid these errors, Díaz Robisco proposes following a methodology that includes:
Select content that provides value to the audience.
Customize content to suit your audience.
Add your own value to your content strategy.
Review the quality of the content before publishing.
Additionally, Barreto suggests that CEOs and executives use three effective types of content: blog posts, third-party content, and videos. Blog posts should be well-researched and tailored to the needs of the target audience, third-party content should be carefully curated, and videos should provide value.
By following these recommendations, CEOs and executives can phone number lookup indonesia create an effective content strategy for LinkedIn that allows them to increase their presence on the platform and establish their personal brand.
Recommended formats and frequency of publication for CEOs on Linkedin
Once you have ideas and topics for your content, it is important to select the right formats and frequency of posting. Some of the recommended formats are:
Blogposts : Blogposts are a great way to share detailed, well-researched content. To generate effective content, it is important to research the topic well and tailor it to the needs of the target audience. Blogposts can include images and links to other relevant resources.
Infographics : Infographics are a great way to present information in a visual and engaging way. They are ideal for explaining complex processes or presenting data in a clear and concise manner.
Videos : Videos are a great way to provide value to your audience in an entertaining and engaging way. Some examples of effective videos are tutorials, interviews, and presentations.
Images : Images are a great way to make content more engaging and easier to read. Images can be photographs, charts, illustrations, and more.
As for the frequency of publication, it is recommended to publish at least once a week. This way, you ensure a constant presence on the platform and can generate interaction with the audience. It is important to keep in mind that the quality of the content is more important than the quantity. Therefore, it is better to publish less but high-quality content than to publish a lot of low-quality content.
To ensure that your content reaches the right audience, it is important to use relevant hashtags and keywords. Hashtags allow content to be more easily discovered by people interested in the topic, while keywords allow content to be more easily indexed by search engines.
Finally, it is important to note that it is advisable to follow a consistent and cohesive content strategy. This involves using a consistent tone of voice, maintaining a coherent visual image, and ensuring that the content is aligned with the company’s values and mission.