How to Build Personalized Marketing That Will Help Increase Revenue
Posted: Mon Jan 20, 2025 6:11 am
Personalized messages are becoming more and more important each year. The 4U formula is reinforced when the headline is targeted to a specific audience. Usefulness and specificity are brought closer to the user through a name or personalized data.
Example: “Anna, double your sales with this free tool in 7 days.”
How to Build Personalized Marketing That Will Help Increase Revenue
Use emoji
Emojis help to highlight the headline in a noisy social media feed or list of france cell phone number email newsletter. They enhance emotional perception and make the text more alive. Emojis emphasize the urgency and uniqueness of the headline. Add them to enhance the effect.
Example: "
Top 5 ways to increase conversion in the conducted demo! Try it today."
Tell a story
Storytelling in headlines helps engage the audience. This is a trend that makes the 4U formula even more powerful. The uniqueness of the story arouses interest, and the specifics enhance trust. Add emotional value through short personal or customer stories.
Example: “How we increased sales by 50% in a month: a real case.”
Case of the online service BotHelp: AI-bot independently solves 40% of all questions from the chat and replaces two operators
Case of the online service BotHelp: AI-bot independently solves 40% of all questions from the chat and replaces two operators
Conduct A/B testing
Modern technologies allow you to test the effectiveness of headlines before launching campaigns. Tests help find the best combination of all 4U elements. A/B testing reveals what hooks your audience more in a particular situation.
Example: test options with an emphasis on urgency (“Have time before the end of the day”) and without it (“How to easily double conversions”).
How to Run an A/B Test
How to Run an A/B Test
Main
The 4Us are a formula for creating sales headlines that make them useful, unique, specific, and urgent. It helps grab attention, hold interest, and drive action.
The formula works when the headline accurately reflects the value to the reader, stands out from the crowd, and contains a clear offer or benefit. If the copy below the headline lives up to expectations, the formula increases trust and increases conversions. It becomes ineffective if the headline is misleading or promises more than it can deliver. Vagueness, generalities, or excessive hyperbole reduce results.
To write a headline using the 4U formula, start with the benefit to the reader, highlight the uniqueness of the approach, and add specifics. The final emphasis is urgency to push for action. The right balance of these elements makes the headline powerful and memorable.
Remember that the formula is a flexible tool and does not work for 100% of tasks. You can adapt individual tips from it to your situation and this will also give a good result.
Want to attract more leads with the same traffic?
Contact the Carrot quest growth team — they will test up to 25 trigger messages with A/B tests in 1.5 months and help increase revenue by up to 25%.
We will offer the first mechanics for the site during a free consultation.
Sign up for a consultation
Frequently asked questions
How do I determine which element of the 4U formula is most important to my audience?
It all depends on your goal and audience preferences. For B2B, specificity and usefulness are important, as customers want precise solutions. For B2C, uniqueness and urgency are sometimes more important to evoke an emotional response. Study the behavior of the audience: what motivates them, what keeps them engaged.
Example: “Anna, double your sales with this free tool in 7 days.”
How to Build Personalized Marketing That Will Help Increase Revenue
Use emoji
Emojis help to highlight the headline in a noisy social media feed or list of france cell phone number email newsletter. They enhance emotional perception and make the text more alive. Emojis emphasize the urgency and uniqueness of the headline. Add them to enhance the effect.
Example: "
Top 5 ways to increase conversion in the conducted demo! Try it today."Tell a story
Storytelling in headlines helps engage the audience. This is a trend that makes the 4U formula even more powerful. The uniqueness of the story arouses interest, and the specifics enhance trust. Add emotional value through short personal or customer stories.
Example: “How we increased sales by 50% in a month: a real case.”
Case of the online service BotHelp: AI-bot independently solves 40% of all questions from the chat and replaces two operators
Case of the online service BotHelp: AI-bot independently solves 40% of all questions from the chat and replaces two operators
Conduct A/B testing
Modern technologies allow you to test the effectiveness of headlines before launching campaigns. Tests help find the best combination of all 4U elements. A/B testing reveals what hooks your audience more in a particular situation.
Example: test options with an emphasis on urgency (“Have time before the end of the day”) and without it (“How to easily double conversions”).
How to Run an A/B Test
How to Run an A/B Test
Main
The 4Us are a formula for creating sales headlines that make them useful, unique, specific, and urgent. It helps grab attention, hold interest, and drive action.
The formula works when the headline accurately reflects the value to the reader, stands out from the crowd, and contains a clear offer or benefit. If the copy below the headline lives up to expectations, the formula increases trust and increases conversions. It becomes ineffective if the headline is misleading or promises more than it can deliver. Vagueness, generalities, or excessive hyperbole reduce results.
To write a headline using the 4U formula, start with the benefit to the reader, highlight the uniqueness of the approach, and add specifics. The final emphasis is urgency to push for action. The right balance of these elements makes the headline powerful and memorable.
Remember that the formula is a flexible tool and does not work for 100% of tasks. You can adapt individual tips from it to your situation and this will also give a good result.
Want to attract more leads with the same traffic?
Contact the Carrot quest growth team — they will test up to 25 trigger messages with A/B tests in 1.5 months and help increase revenue by up to 25%.
We will offer the first mechanics for the site during a free consultation.
Sign up for a consultation
Frequently asked questions
How do I determine which element of the 4U formula is most important to my audience?
It all depends on your goal and audience preferences. For B2B, specificity and usefulness are important, as customers want precise solutions. For B2C, uniqueness and urgency are sometimes more important to evoke an emotional response. Study the behavior of the audience: what motivates them, what keeps them engaged.