Better management of digital assets
Better management of your assets... this is undoubtedly the main advantage of a DAM solution!
We have just seen that the amount of information to be processed and the channels through which it is transmitted have multiplied in recent years: social networks, print or online media, websites, billboards, emailing... In short, we now need tools capable of processing and organizing this information efficiently , while preventing files from being lost or damaged.
At the same time, with the DAM, time wasted searching for hours for certain media is a thing of the past, as it allows:
organize them according to your own logic , categorizing them using keywords, for example;
Quickly find the assets you need using advanced search italy whatsapp data tools that take into account a number of pre-established criteria.
The result is faster production of your marketing campaigns, or even your product sheets , to the benefit of your bottom line.
Smoother collaboration
Thanks to a DAM solution, file sharing operations (even large ones) are greatly simplified, since everything is centralized in a single space.
This is also a great advantage if you use external service providers, with whom it is important to maximize the fluidity of information exchanges , without compromising the security of your data.
In addition, the DAM allows you to establish automated workflows so that you do not waste time on document review and validation circuits.
Increased security and compliance
If you don't use the right software, you also run the risk of having your company's content stored insecurely . And that's a real problem, given the growing risk of cyberattacks !
Fortunately, you can rely on DAM software, which does not skimp on security protocols and hosts your data on protected infrastructures . In addition, they usually include functions of:
rights and access management , useful for ensuring that a specific person only consults and/or modifies authorized documents, no more and no less;
traceability , to know who has modified what and when, and to return to previous versions if necessary.
Finally, digital asset management platforms allow you to associate specific terms of use with a file . The aim is to ensure compliance with intellectual property obligations (image rights, copyright, etc.).
A strong and consistent brand
Whether your business is large or small, and whether you have multiple brands or subsidiaries, you often have to wonder how you can ensure that your marketing is always consistent .
A DAM solution can be used to create a single data repository . This provides the same level of information to all stakeholders and ensures that assets conform to corporate guidelines.
Ultimately, digital asset management software positively contributes to your brand image by providing you with the means to develop a strong and consistent visual identity .
Take into account local and individual specificities
However, brand consistency does not mean failing to take into account consumers' increased expectations in terms of personalization .
Indeed, with the acceleration and improvement of creative processes resulting from the use of a Digital Asset Management tool, teams have more bandwidth and technical resources to create more specific content .
In addition, DAM simplifies the management of local specificities in your marketing strategy:
You will gain better visibility into compliance issues associated with each country;
benefits from dedicated features to manage localized versions of assets , taking into account cultural and linguistic specificities.