Set Benchmarks and Baseline Metrics
Posted: Mon Jan 20, 2025 6:31 am
Customer Leads: Calls, messages, quote requests — these are your hot leads coming directly from Yelp.
Cost-Per-Click (CPC): Every click costs you. Know what you’re paying for those clicks.
Customer Actions: Purchases or bookings that are directly tied back to your Yelp ad.
Tracking these metrics gives you a clear picture of how effectively your Yelp Ads are driving business your way.
Setting Clear Goals and Expectations for Your Yelp Ads
Before you dive headfirst into the data pool, let’s set some goals. Because, let’s face it, without clear goals, analyzing ROI is like shooting in the dark.
Align Your Ads with What You Want to Achieve
Think about what you’re really after. More foot traffic? More phone calls? Boosted online sales? Your goals should align with your broader business objectives.
Image from Yelp
If you run a local gym, maybe you want more memberships. If you own a boutique coffee shop, you might want more walk-ins. Whatever it is, get specific.
Here’s a pro tip: Don’t just start running ads willy-nilly. Establish some baseline metrics first. How many people qatar whatsapp resource are visiting your store or website before the ads? How many calls are you getting? Knowing where you start helps you measure how far you’ve come.
It’s like knowing your weight before starting a fitness program; you gotta know where you’re starting to celebrate the wins!
RELATED: 10 Email Marketing Metrics for High-Performing Emails
Calculating the ROI of Your Yelp Ads
Alright, number crunchers, here’s where we get down to business. Calculating ROI might sound like math class, but don’t worry — we’ll make it simple and fun.
The Simple Formula for ROI Calculation
Ready for the formula? Here it is:
ROI = (Net Profit/Ad Spend) x 100
Net Profit is the revenue generated from your Yelp Ads minus the costs associated with running the ads.
Ad Spend is the total you’ve shelled out for those Yelp Ads.
For example, if you spent $2,000 on Yelp Ads and made $10,000 in sales from customers who found you through Yelp, your ROI looks like this:
Cost-Per-Click (CPC): Every click costs you. Know what you’re paying for those clicks.
Customer Actions: Purchases or bookings that are directly tied back to your Yelp ad.
Tracking these metrics gives you a clear picture of how effectively your Yelp Ads are driving business your way.
Setting Clear Goals and Expectations for Your Yelp Ads
Before you dive headfirst into the data pool, let’s set some goals. Because, let’s face it, without clear goals, analyzing ROI is like shooting in the dark.
Align Your Ads with What You Want to Achieve
Think about what you’re really after. More foot traffic? More phone calls? Boosted online sales? Your goals should align with your broader business objectives.
Image from Yelp
If you run a local gym, maybe you want more memberships. If you own a boutique coffee shop, you might want more walk-ins. Whatever it is, get specific.
Here’s a pro tip: Don’t just start running ads willy-nilly. Establish some baseline metrics first. How many people qatar whatsapp resource are visiting your store or website before the ads? How many calls are you getting? Knowing where you start helps you measure how far you’ve come.
It’s like knowing your weight before starting a fitness program; you gotta know where you’re starting to celebrate the wins!
RELATED: 10 Email Marketing Metrics for High-Performing Emails
Calculating the ROI of Your Yelp Ads
Alright, number crunchers, here’s where we get down to business. Calculating ROI might sound like math class, but don’t worry — we’ll make it simple and fun.
The Simple Formula for ROI Calculation
Ready for the formula? Here it is:
ROI = (Net Profit/Ad Spend) x 100
Net Profit is the revenue generated from your Yelp Ads minus the costs associated with running the ads.
Ad Spend is the total you’ve shelled out for those Yelp Ads.
For example, if you spent $2,000 on Yelp Ads and made $10,000 in sales from customers who found you through Yelp, your ROI looks like this: