Create value links and build empathic generative
Posted: Mon Jan 20, 2025 6:42 am
Users use LINE more than 30 times a day. LINE goes deep into all aspects of life. The top six purposes are, in order, contacting friends and family, discussing work, accumulating POINTS, reading news, making purchases and payments, and joining communities. 88% of users believe that LINE is inseparable from their lives. Regarding the deepening of the relationship between LINE and users, Yu Peilin approached it from three major angles. The first is personalized experience. For official accounts, 80% of users said that official accounts provide personalized services that meet their needs, and 54% of users said that after joining official accounts, they have a better impression of the brand.
Positive improvement, an increase of 17% compared to last year. She used her experience as an example, "When the information users obtain is highly relevant to themselves, they are more likely to resonate with it uae mobile phone number list and have a higher willingness to purchase the brand's products." The second is to build trust and connection. 77% of users said that whenever they need to contact a business or brand, the first thing they think of is the LINE official account; and LINE TODAY is also a reliable and reliable information platform for users. 75% of LINE TODAY users said that LINE TODAY is the first stop for daily news. When major news breaks, LINE TODAY is also the first platform to visit.
The third is to create a pleasant experience for users. 80% of users believe that LINE has the most innovative services. In terms of AI, which is currently developing, 55% of users have had interactive conversations with AI customer service or chat robots on LINE in the past 7 days. Among them As high as 94% of people said that AI can instantly solve the problems they encounter, and look forward to LINE combining "AI intelligence" to bring a more convenient and real-time user experience. marketing Wang Yurong, general manager of LINE's Taiwan Enterprise Solutions Division , brought out the highlights of LINE's three major products this year. The first is official accounts. As of October this year, the number of official accounts has reached 2.75 million, with an annual growth rate of 14% .
Positive improvement, an increase of 17% compared to last year. She used her experience as an example, "When the information users obtain is highly relevant to themselves, they are more likely to resonate with it uae mobile phone number list and have a higher willingness to purchase the brand's products." The second is to build trust and connection. 77% of users said that whenever they need to contact a business or brand, the first thing they think of is the LINE official account; and LINE TODAY is also a reliable and reliable information platform for users. 75% of LINE TODAY users said that LINE TODAY is the first stop for daily news. When major news breaks, LINE TODAY is also the first platform to visit.
The third is to create a pleasant experience for users. 80% of users believe that LINE has the most innovative services. In terms of AI, which is currently developing, 55% of users have had interactive conversations with AI customer service or chat robots on LINE in the past 7 days. Among them As high as 94% of people said that AI can instantly solve the problems they encounter, and look forward to LINE combining "AI intelligence" to bring a more convenient and real-time user experience. marketing Wang Yurong, general manager of LINE's Taiwan Enterprise Solutions Division , brought out the highlights of LINE's three major products this year. The first is official accounts. As of October this year, the number of official accounts has reached 2.75 million, with an annual growth rate of 14% .