In recent years, the hotel market has reinvented itself to meet the demands of local guests, a segment that has grown significantly. This trend is expected to gain even more relevance in 2025, as hotels look to diversify their revenue streams and increase occupancy.
For example, the phenomenon of “day use” illustrates this trend well. This modality allows residents of the region to use the hotel facilities, without the need for accommodation . This not only increases revenue during periods of low occupancy, but also creates a loyal customer base that can become guests at other times.
In this context, an important consideration is tailoring pricing strategies and packages that take into account the preferences and budget of local guests. Creating partnerships with local businesses for joint events can also attract the target audience by fostering a community approach.
With trends towards shorter trips and unique experiences, this practice not only improves the use of hotel facilities but also enriches the experience of local guests.
Focus on local guests and revenue mexico whatsapp data diversification;
“Day use” offering increases occupancy;
Adjusted prices and customized packages for locations;
Local partnerships and events strengthen community connections.
2. Other accommodation formats
Diversification into other accommodation formats and types is on the rise and is expected to remain a crucial trend by 2025. For example, the offering of alternatives such as apartments, holiday homes and long-term accommodation.
This transformation in the accommodation landscape is driven by a growing demand for flexibility and customization. There is currently a trend of travelers looking for accommodations that fit their needs , whether in terms of space, length of stay or cost.
As a result, hotels that dedicate part of their structure to these trends, offering accommodations that mimic home away from home, tend to have higher occupancy rates.
By providing solutions that combine the convenience of traditional hotel services with the flexibility and sense of familiarity that these formats offer, hotels can differentiate themselves from the competition and better meet the diverse needs of their guests.
To move forward in this direction, the hotel industry will need to continue investing in innovation and adapting its offerings, responding to the demand of different demographic groups.
Apartments, holiday homes and extended stays;
Flexibility, customization and alternative formats;
Hotels combine traditional services with a homely feel for guests;
Innovation and adaptation are essential to serve diverse audiences.
3. Technology in favor of the guest experience
As technologies continue to evolve and become part of people’s daily lives, successful hotels will be those that can use these tools as levers to deliver exceptional guest experiences .
Tools such as artificial intelligence and big data can be used to analyze guest profiles and offer personalized packages and experiences .
An example of this is recommending local activities based on a guest’s preference history. Additionally, implementing chatbots for customer service increases efficiency and satisfaction by offering instant support and quick responses to common queries.
At the same time, this trend also points to the implementation of technological resources and tools in operational processes, such as automated check-in and check-out, which improve the guest experience from the first contact with reception.
As suggested by the Brazilian Hospitality Operators Forum (FOHB), among strategic alliances, investment in technologies for the management of direct and indirect channels represents one of the trends in hospitality with the potential to reduce acquisition costs in the medium term and increase loyalty.
Chatbots increase efficiency and customer satisfaction, with fast and efficient support;
Automation and process improvement in the first contact with guests.
4. ESG prominence
As with other segments of the economy, the hotel sector is constantly seeking to align itself with the expectations of conscious consumers, who give preference to sustainable brands.
Implementing green solutions is not only an ethical requirement, but also a competitive advantage .
From installing renewable energy sources such as solar panels to adopting efficient waste management practices, hotels have strategies and opportunities to reduce their environmental footprint.
At the same time, social initiatives such as promoting diversity and inclusion in the workplace should be in the spotlight, reflecting a genuine commitment to social responsibility. Transparency and regular reporting on ESG performance will help improve public image and consumer trust.
Technology also plays a vital role in this regard, allowing hotels to track and measure their ESG progress more accurately.
With these initiatives, in addition to meeting society's expectations, hotels can save costs by aligning with industry regulations and turning ESG policies into a decisive differentiator in the competitive market.
Consumers prefer sustainable hotels aligned with ethical and environmental expectations;
Green solutions include renewable energy and efficient waste management;
Focus on diversity, inclusion and ESG reporting improves public image.