Do they publish buying guides and data sheets?

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6. Analyze how your competitors market their products.
In the section above, I talked you through a deep dive into the marketing strategy. You can build on the above with the ideas below.

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. This is a great way to see how accessible and engaging their assets are, and if you can, try experimenting with A/B testing your landing pages or website as well. Take note of any of the following items and copy down the specific URL for future reference:

Do they have a blog?
Are they creating whitepapers or ebooks?
Do they post videos or webinars?
Do they have a podcast?
Are they using static visual content such as infographics and cartoons?
What about slide decks?
Do they have a FAQs section?
Are there featured articles?
Do you see press releases?
Do they have a media kit?
What about case studies?
What online and offline advertising campaigns ecuador whatsapp number database are they running?
7. Take note of your competition's content strategy.
Then, take a look at the quantity of these items. Do they have several hundred blog posts or a small handful? Are there five white papers and just one ebook?

Next, determine the frequency of these content assets. Are they publishing something new each week or once a month? How often does a new ebook or case study come out?

Chances are, if you come across a robust archive of content, your competitor has been publishing regularly. Depending on the topics they're discussing, this content may help you hone in on their lead-generating strategies.